Amazon Live Shopping arrives in India – Find out what it is

Amazon Live, a live streaming service that allows sellers to discover their products through live streams to customers on Amazon, was launched in India by the platform.

In India, Amazon is using a large pool of content creators and social media influencers, who will host in-app live streams and products sold. Users can purchase products from links provided during their live streams. The company said 15 Amazon live streams will be held every day from 10 am to 1 am.

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