Ads nearly ruined the iPhone App Store, and Apple is about to add more of them

Apple has always prided itself on the sleek, uncluttered look and feel of its proprietary apps — but introducing even more ads into the App Store risks undermining the company’s typically clean approach to the user experience.

Starting October 25, 2022, app-related ads will begin appearing on the App Store Today tab and in a new ‘You might also like’ section at the foot of individual app listings.

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